Our People

Passionate New Zealand data analytics and software experts

Our lead consultant directors, Nick Lupis and Grant Buckley, are New Zealanders with many years of experience in the business intelligence, data, analytics, AI and marketing industries. 

They are supported by a diverse and talented team of experienced and certified data professionals who specialise in their respective fields as subject matter experts.

All these individuals strive to provide exceptional service at all times, allowing you to leverage a breadth of knowledge unique only to FIRN.

What our
are saying…

“FIRN has been a great support to the team and I’ve really appreciated the obvious expertise, advice, and flexibility on our journey with you to date”. 

Becky McQuoid

Making data speak

FIRN has expertise in analytics technologies and specialises in implementing and supporting products, along with building bespoke cloud solutions and creating actionable insights through data storytelling, consulting and analytic services. 

data analysts

Nick Lupis

Managing Director
“There is normally always a solution to any problem”.

Nick’s vision is to create New Zealand’s foremost analytics company and things are well underway!

Nick is a data analyst with over 20 years of business intelligence, data warehouse and analytics experience. Specialising in data software such as Tableau, Alteryx, Snowflake, Datarobot, Matillion, Fivetran, Thoughtspot and Collibra, he also has significant experience in many other data analytics platforms and applications, such as Salesforce, Xero & Adobe Analytics. 

Nick is the natural relationship manager for our technology partners, and he’s always on the lookout for future partners. Pre-COVID, Nick travelled widely to keep abreast of the latest solutions. Right now, the research is more desk bound, but he’s always shaping how FIRN will support future technologies moving forward.


· Data warehousing

· Insights, data analytics and data modelling

· Business intelligence solutions

· Data management

What our 
clients are
saying about Nick…

“Nick and team are very responsive”.

Francis Loh

Grant Buckley

Sales & Marketing Director
“We’re here to help your organisation make smart business decisions”.

Grant has a wealth of international experience across AI, data science, data analytics, business intelligence and marketing from multiple sectors. 

Through advanced techniques and technologies on 1,000s of projects in over 20 years of working for large global data organisations with clients who love data and technology, Grant has changed the way companies use their data. Understanding each client’s needs and working with them to create bespoke solutions is at the heart of what he does. Grant draws on a fantastic array of successes, innovations, and out-of-the box thinking.

Grant is a Fellow of the Chartered Institute of Marketing, a Nexus Supreme Award Judge and a Board Advisor for various data groups, data conferences and start-ups. 


• Insights, data analytics and modelling

• Business intelligence solutions

• Predictive analytics / AI / ML

• Direct and digital customer acquisition / retention marketing

• GIS / analysis / intelligence

What our 
clients are
saying about Grant…

“It’s always a pleasure dealing with Grant, he’s very effective at making it seem like we’re the only ones he is working with, and at bringing ideas and suggestions that align well with our goals”.

Anna Brunton

Analytics Consultants to help you make evidence-informed decisions

The FIRN team know how to help you unlock the power to grow your business. FIRN can give you the tools, processes, software and training and advice so you can unlock the value in your data. Based in Auckland, they drive effective business solutions right across New Zealand.

Call 021 841938 or email info@FIRN.NZ

data analyst nz

Data analytics news and views for NZ

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